• Google Search Ads
    7+ Year
  • Google Display Ads
    5+ Year
  • Google Analytics
    5+ Year
  • Facebook Ads Manager
    2+ Year
  • Google Shopping Ads
    5+ Year
  • Affiliate Marketing
    3+ Year
  • Native Advertising
    2+ Year
  • Programmatic
    2+ Year
  • Email Marketing
    2+ Year
  • Google Data Studio
    2+ Year
  • Linkedin ads
    1 Year
  • Salesforce CRM
    1 Year
  • Tableau
    1 Year


Google ads - Search Certification
Google Ads - Display Certification
Google Ads - Shopping Certification
Google Analytics
Google Ads Measurement
Google Ads Video
Google Ads App
Google Analytics 360 Suite
Tableau Training


Nitish is a resourceful and innovative professional with expertise in digital marketing, PPC account management, and solution deployment. He is skilled in providing strategic leadership of short-term and long-term goals through the use of innovative techniques. He is proficient at enhancing team performance and proactively identifying opportunities for development and advancement. He has a proven ability to make critical decisions during challenges, perform in highly visible positions, and work under pressure to meet deadlines.


  • Leadership
  • Time Management
  • Problem Solver
  • Proactive
  • Quick Learner
  • Positive Approach
  • Adaptable
  • Team Player
  • Attention-to-Detail
Nitish is an expert and a pleasure to work with. Nothing seems too complex. Has very wide knowledge of campaigns and paid ads.
- Client Testimonial



St.Joseph’s College of Commerce, Karnataka


St.Joseph’s College of Commerce, Karnataka


St. Patrick’s Boys High School, Karnataka


(Oct 2021 to Present)
Paid search analyst at Incubeta
  • Running, implementing & managing Google Ads, Bing Ads campaigns.
  • Manage run optimise & expand on current paid search accounts for cape union mart group.
  • Pre-launch brief & strategy discussion.
  • Keyword research, client research, competitive landscape analysis.
  • Overall account creation & set up.
  • Report weekly with metrics, performance, insights and next steps to the client on behalf of Incubeta.
(Jan 2019 to Sep 2021)
Digital Marketing Specialist at Lyca Mobile, India
  • Daily account management of various campaigns across an Omnichannel marketing effort.
  • Setup, develop and maintain marketplaces, their inventories and campaigns across prominent ones like Amazon and eBay.
  • Develop and maintain strategies that connect planning elements such as vision, mission, objectives, goals, strategies, and performance improvement initiatives.
  • Identify, connect and manage affiliate networks, boost sales by negotiation and confirmation of a feasible publisher commission.
  • Provide Native, Programmatic & Retargeting vendors with optimized creatives on a timely, seasonal and promotional basis after reviewing performance across campaigns.
  • Analyze Daily MIS at a global level across channels and countries and optimize global CPA or ROI.
(Nov 2018 to Feb 2019)
PPC at Freelancer
  • Managed and optimized all PPC activity for Right Horizons Financial management. Managed PPC campaigns for memberships and leads.
  • Identified, developed and evaluated search marketing strategies based on knowledge of the client's objective and market trends.
  • Discovered new revenue opportunities for paid search and our client base.
(Jun 2015 to Dec 2018)
Marketing & Logistic Manager at 1 Gram Gold Jewelry, India
  • Assured proper authorization for all shipments; oversaw tracking and monitored transportation activities.
  • Developed and implemented operational strategies for the sales department, significantly improving the business process.
  • Actively monitored key performance metrics of the sales team, identified challenges, and created new solutions applying proven problem solving techniques.
  • Briefed and led programs, tactics, and associative creativity to bring marketing plans to life.
(Aug 2011 to May 2015)
Sr. Paid Search Marketing Analyst at Tesco HSC Pvt. Ltd., India.
  • Got promotion from finance officer to account manager, paid search marketing reporting analyst and now working as a sr. paid search marketing analyst.
  • Managed all telecom products of Tesco mobile.
  • Undertook a project with the data partners for Tesco Mobile to develop a dashboard for all online sales channels.
  • Created a detailed work plan and schedule which identified and sequenced the activities needed to complete the project successfully.
  • Outperformed objectives in performing variance analysis for uncovered discrepancies.
  • Analyzed complex scenarios and used creative problem-solving skills to get the results.
(Jan 2011 to Apr 2011)
Payroll OPS Executive at Teamlease Pvt. Ltd., India.
  • Built good rapport with new clients by conducting on-site visits and offered assistance and information on what to expect with regard to tax and payroll services.
  • Handled the tasks of developing new and revised payroll procedures to comply with the rules, laws, and regulations of the organization.
  • Ensured service to employees and coordinated with various activities with other sections, branches, and divisions.



Awarded Star of the Month - TESCO PLC.


Received appreciation from stakeholders for managing other roles during attrition.


Awarded Team of the Quarter for driving increased sales with a good CPO and for efficiently spending the budget for the Christmas/peak trading season quarter.


As a result of the efficient performance delivery, the main account he managed received additional funding amounting to 3.5 million pounds.


Received appreciation & recognition for taking up existing roles in reporting, analytics & affiliate marketing due to attrition.


(Nov 2018 to Feb 2019)
Right Horizons Financial services
  • Managed and optimized all PPC activity for Right Horizons Financial management.
  • The main objective of the campaigns was for memberships and leads.
  • Identified, developed and evaluated search marketing strategies based on knowledge of the client's objective and market trends.
  • Major skills: search marketing
(May 2012 to May 2015)
High spend seasonal campaigns
  • The main product which drove the biggest share of revenue was Mobile phones with the Tesco mobile network or Pay monthly bundles.
  • Totals spent for the months of October, November, December & January were increased by 160%, i.e., 8,00,000 GBP which yielded a big boost in sales thanks to seasonal promotions & timely creatives
  • Reduced overall CPA of all Pay monthly products by 31% YoY for this period with increased sales for phones & other high-end Pay monthly bundles.
  • Major skills: Mobile APP.
(May 2012 to May 2015)
PPC account restructure
  • Total Spend was flat YoY at 1,700,000 GBP with increased focus on Generic keywords, Remarketing, Display & Product listing ads
  • Increased total sales by 21% and total spend on generic & reduced other high-cost targets YoY by 14% hence the overall CPA was reduced by 15%.
  • Major skills: Display Ads




  • Google Ads
  • Kendo
  • Google Display Ads
  • Google Data Studio
  • Google Analytics
  • Microsoft Ads
  • Facebook
  • Google Shopping Ads


  • Basecamp
  • Jira