Expertise

  • Google Search Ads
    7+ Year
  • Google Display Ads
    5+ Year
  • Google Analytics
    5+ Year
  • Facebook Ads Manager
    2+ Year
  • Google Shopping Ads
    5+ Year
  • Affiliate Marketing
    3+ Year
  • Native Advertising
    2+ Year
  • Programmatic
    2+ Year
  • Email Marketing
    2+ Year
  • Google Data Studio
    2+ Year
  • Linkedin ads
    1 Year
  • Salesforce CRM
    1 Year
  • Tableau
    1 Year

CERTIFICATIONS

Google ads - Search Certification
Google Ads - Display Certification
Google Ads - Shopping Certification
Google Analytics
Google Ads Measurement
Google Ads Video
Google Ads App
Google Analytics 360 Suite
Tableau Training

ABOUT ME

Nitish is a resourceful and innovative professional with expertise in digital marketing, PPC account management, and solution deployment. He is skilled in providing strategic leadership of short-term and long-term goals through the use of innovative techniques. He is proficient at enhancing team performance and proactively identifying opportunities for development and advancement. He has a proven ability to make critical decisions during challenges, perform in highly visible positions, and work under pressure to meet deadlines.

KEY QUALITIES

  • Leadership
  • Time Management
  • Problem Solver
  • Proactive
  • Quick Learner
  • Positive Approach
  • Adaptable
  • Team Player
  • Attention-to-Detail
Nitish is an expert and a pleasure to work with. Nothing seems too complex. Has very wide knowledge of campaigns and paid ads.
- Client Testimonial

Education

Education
2010
BBM

St.Joseph’s College of Commerce, Karnataka

Education
2007
M.E.C.A

St.Joseph’s College of Commerce, Karnataka

Education
2005
XII

St. Patrick’s Boys High School, Karnataka

PROFESSIONAL EXPERIENCE

(Oct 2021 to Present)
Paid search analyst at Incubeta
  • Running, implementing & managing Google Ads, Bing Ads campaigns.
  • Manage run optimise & expand on current paid search accounts for cape union mart group.
  • Pre-launch brief & strategy discussion.
  • Keyword research, client research, competitive landscape analysis.
  • Overall account creation & set up.
  • Report weekly with metrics, performance, insights and next steps to the client on behalf of Incubeta.
(Jan 2019 to Sep 2021)
Digital Marketing Specialist at Lyca Mobile, India
  • Daily account management of various campaigns across an Omnichannel marketing effort.
  • Setup, develop and maintain marketplaces, their inventories and campaigns across prominent ones like Amazon and eBay.
  • Develop and maintain strategies that connect planning elements such as vision, mission, objectives, goals, strategies, and performance improvement initiatives.
  • Identify, connect and manage affiliate networks, boost sales by negotiation and confirmation of a feasible publisher commission.
  • Provide Native, Programmatic & Retargeting vendors with optimized creatives on a timely, seasonal and promotional basis after reviewing performance across campaigns.
  • Analyze Daily MIS at a global level across channels and countries and optimize global CPA or ROI.
(Nov 2018 to Feb 2019)
PPC at Freelancer
  • Managed and optimized all PPC activity for Right Horizons Financial management. Managed PPC campaigns for memberships and leads.
  • Identified, developed and evaluated search marketing strategies based on knowledge of the client's objective and market trends.
  • Discovered new revenue opportunities for paid search and our client base.
(Jun 2015 to Dec 2018)
Marketing & Logistic Manager at 1 Gram Gold Jewelry, India
  • Assured proper authorization for all shipments; oversaw tracking and monitored transportation activities.
  • Developed and implemented operational strategies for the sales department, significantly improving the business process.
  • Actively monitored key performance metrics of the sales team, identified challenges, and created new solutions applying proven problem solving techniques.
  • Briefed and led programs, tactics, and associative creativity to bring marketing plans to life.
(Aug 2011 to May 2015)
Sr. Paid Search Marketing Analyst at Tesco HSC Pvt. Ltd., India.
  • Got promotion from finance officer to account manager, paid search marketing reporting analyst and now working as a sr. paid search marketing analyst.
  • Managed all telecom products of Tesco mobile.
  • Undertook a project with the data partners for Tesco Mobile to develop a dashboard for all online sales channels.
  • Created a detailed work plan and schedule which identified and sequenced the activities needed to complete the project successfully.
  • Outperformed objectives in performing variance analysis for uncovered discrepancies.
  • Analyzed complex scenarios and used creative problem-solving skills to get the results.
(Jan 2011 to Apr 2011)
Payroll OPS Executive at Teamlease Pvt. Ltd., India.
  • Built good rapport with new clients by conducting on-site visits and offered assistance and information on what to expect with regard to tax and payroll services.
  • Handled the tasks of developing new and revised payroll procedures to comply with the rules, laws, and regulations of the organization.
  • Ensured service to employees and coordinated with various activities with other sections, branches, and divisions.

ACHIEVEMENTS

Achivement
Award

Awarded Star of the Month - TESCO PLC.

Achivement
Award

Received appreciation from stakeholders for managing other roles during attrition.

Achivement
Award

Awarded Team of the Quarter for driving increased sales with a good CPO and for efficiently spending the budget for the Christmas/peak trading season quarter.

Achivement
Award

As a result of the efficient performance delivery, the main account he managed received additional funding amounting to 3.5 million pounds.

Achivement
Award

Received appreciation & recognition for taking up existing roles in reporting, analytics & affiliate marketing due to attrition.

MAJOR PROJECTS

(Nov 2018 to Feb 2019)
Right Horizons Financial services
  • Managed and optimized all PPC activity for Right Horizons Financial management.
  • The main objective of the campaigns was for memberships and leads.
  • Identified, developed and evaluated search marketing strategies based on knowledge of the client's objective and market trends.
  • Major skills: search marketing
(May 2012 to May 2015)
High spend seasonal campaigns
  • The main product which drove the biggest share of revenue was Mobile phones with the Tesco mobile network or Pay monthly bundles.
  • Totals spent for the months of October, November, December & January were increased by 160%, i.e., 8,00,000 GBP which yielded a big boost in sales thanks to seasonal promotions & timely creatives
  • Reduced overall CPA of all Pay monthly products by 31% YoY for this period with increased sales for phones & other high-end Pay monthly bundles.
  • Major skills: Mobile APP.
(May 2012 to May 2015)
PPC account restructure
  • Total Spend was flat YoY at 1,700,000 GBP with increased focus on Generic keywords, Remarketing, Display & Product listing ads
  • Increased total sales by 21% and total spend on generic & reduced other high-cost targets YoY by 14% hence the overall CPA was reduced by 15%.
  • Major skills: Display Ads

Interests

Boxing
Gardening
Gyming
Reading

TECHNICAL PROFICIENCIES

  • Google Ads
  • Kendo
  • Google Display Ads
  • Google Data Studio
  • Google Analytics
  • Microsoft Ads
  • Facebook
  • Google Shopping Ads

FAMILIAR WITH PMS TOOL

  • Basecamp
  • Jira