Expertise

  • Facebook ads
    5 Years
  • Instagram Ads
    5 Years
  • Google Search Ads
    3 Years
  • Linkedin ads
    4 Years
  • Twitter Ads
    3 Years
  • Youtube Ads
    3 Years
  • Quora
    2 Years

CERTIFICATIONS

Facebook Blueprint Certified

ABOUT ME

A Digital Marketing Analyst, Facebook Advertisement Specialist, and Trainer who is an expert in product marketing, growth marketing, funnel marketing and digital advertising. He is passionate about data-driven marketing approach and Web Analytics. Eager to find Insights from Social Media and web data footprints.

KEY QUALITIES

  • Leadership
  • Time Management
  • Strategic Thinking
  • Creativity
Ashok is one of the most valuable people I have ever worked with He thinks on the cutting edge of marketing analytics including brand customer acquisition user engagement Excellent and result driven works towards maximal customer satisfaction His leadership and organizational skills have been invaluable to the company I could always depend on him to set the best example of marketing analytics When you get to connect with him I Will find an amazing person with exceptional skills loyal insightful and independent The success achieved in his job requires extensive knowledge and dedication He has a very strong work ethic and unparalleled analytic and problem solving abilities Ashok never refuses you when you ask him for help Whenever I had a problem there has never been a time he has left me without a solution On account of his mature approach to his responsibilities I often thought of Ashok as a professional I could always rely upon to get the job done He is an asset to any business
- Client Testimonial

Education

Education
2015
B.Tech

Anna University, Chennai

Education
2011
XII

Velankanni Matriculation Hr Sec School, Chennai

Education
2009
X

Velankanni Matriculation Hr Sec School, Chennai

PROFESSIONAL EXPERIENCE

( Feb 2020 to Dec 2021)
Team Lead at Accenture
  • Planning and executing tactical lead generation campaigns for Micro Finance BFSI Housing Finance Business.
  • Job Involves coming up marketing activity to planning and executing communication messages.
  • Preparation of relevant POP materials such as banners leaflet canopy brochures Brand mapping.
  • Tracking competition and preparation of marketing strategy plan.
  • Corporate Communication.
  • Working with PR agency and executing various profiling opportunity with all the leading media houses.
  • Preparation of press release and coordination with media and PR agency.
  • Company and spokesperson profiling.
  • Revamping the website in making it a responsive site and updating content on all our digital platform.
  • Brand Management.
  • Standardization of all our identity color pallets icons logo usage picture language.
  • Conduct Market research to understand brand perception study.
  • Social Media Marketing.
  • Preparation of social media strategy and defining the core objective for each of social media vehicle.
  • SEO SEM campaigns to increase the traffic to the site.
(Sep 2018 to Jan 2020)
Senior Digital Marketer at Infosys
  • Plan and execute all digital marketing including SEO SEM marketing database email social media and display advertising campaigns.
  • Design build and maintain social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs.
(Jul 2015 to Aug 2018)
Data Analyst at ATOS India PVT Ltd
  • Maintained expert level skills in digital platforms such as Google Analytics Hubspot and on many other platforms.
  • Provided weekly updates on digital marketing campaigns to clients discussing strategic initiatives and methods for improvement.
  • Devised strategies and roadmaps to support product vision and value to the business.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • sample contentLed and managed talented teams of Digital Marketing Executives to plan and implement project tasks meeting timelines and exceeding expectations.

ACHIEVEMENTS

Achivement
Award

Best Employee Award 2016 ATOS

Achivement
Award

Driven National level campaigns with effective mix of sizable marketing budgets

Achivement
Award

Built digital platforms that doubled online sales and reduced acquisition costs by 45%

Achivement
Award

Business Strategy with proven success in brand positioning repositioning initiatives

Achivement
Award

Built market centric Content Management Systems Own the customer experience throug hall channels web social SEM SEO mobile and email marketing

MAJOR PROJECTS

(Jul 2015 to Aug 2018)
Nokia Marketing trends Analysis and Reporting
  • Identified best performing campaigns using multiple data points.
  • Improved media buying efficiencies by more than 40% resulting in hard cash savings with increased reach at lower spends.
(Sep 2018 to Jan 2020)
BOFA Social Media Marketing
  • 3rd party app tracking integration.
  • Delievered more than 1MN app installs in 12 months.
  • Achieved Cost per Install at 60% lower than the market benchmarks.
( Feb 2020 to Dec 2021)
Power Grids Brand Awareness campaigns
  • Launched and tested Google display & video ads that increased Brand Awareness & Ad-recall by 8% & 10.5% respectively for Power Grids.
  • Improved CTR by more than 30% with Google Search image ad extensions test besides improving the brand metrics.
( Feb 2020 to Dec 2021)
Subway App Install Brand Awareness Campaigns
  • Launched Search campaigns across all subway outlests within first 4 months.
  • Achieved best in class CPC and CTR of brands CPC was 8% lower and CTR was 20% higher versus the benchmarks.
  • Launched royalty program based promotions for customer retention and engagement.

Interests

Cricket
Listening Music
Swimming

TECHNICAL PROFICIENCIES

  • Quora
  • Twitter Ads
  • Linkedin ads
  • Google Search Ads
  • Youtube Ads
  • Facebook ads
  • Instagram Ads

FAMILIAR WITH PMS TOOL

  • Jira
  • Slack
  • Asana